Wednesday, October 29, 2008

Covergirl



I had one of my key necklaces featured on the cover of Stringing magazine in the 2008 Fall issue! A dear customer of mine Heather of Humble Beads used one of my boro beaded skeleton keys in a necklace that she submitted to a design contest for one of Stringing Magazine’s sister publications Bead Star. This caught the attention of Stringing Magazine’s editor Danielle Fox who contacted Heather to find out where she got the key. Danielle then contacted me and asked if I would submit one of my beaded keys for the next issue. In the Beads to Buy section of the magazine they were doing a feature on key beads, pendants and charms. I happily agreed. Then Danielle noticed that in my Etsy shop, my necklaces featuring the beaded keys used alot of vintage components and lockets. On one week’s notice she asked me if I would consider submitting a project featuring a key necklace that used a vintage locket. She said they would pay me $85 and I would get my necklace back after they photographed it. I needed to write up very specific directions for making the necklace complete with sources. I’ll admit at first I panicked. I had to weigh the incredible exposure I would receive against the risk of revealing my sources and basically inviting other designers to copy my design. Then I thought of a way everyone could win. I quickly ordered some vintage components from some favorite suppliers on ETSY, Tulle and Gems Jems and even a few lampwork boro beads from my friend Kim of Kim V Glass . I put together a beautiful necklace using as many Etsy sources as possible and I listed my shop as the source for the key and the chain figuring that even designers need to come to me for the beaded key. I already sell to a lot of designers why not more? In the end, the realization that being published in a magazine as fine as Stringing far outweighed any worry about the copiers and I submitted “I Love You More” as a locket project as well as a single beaded key for the beads to buy section. I remember sitting at one of my daughter’s softball practices writing out the project directions trying to figure out: “ Now is that a 6 mm bead cap I used? A 1 ½ or 2 inch head pin?” It had to be so detailed! That was in late June. Stringing sent me a contract and the editorial copy for me to approve and then I had to wait until the Fall to see the magazine. I received my copy when the subscriber’s copies went out at the end of September. I knew I would be featured in two spots in the magazine but I nearly died when I spotted my necklace on the cover. I started squealing and jumping up and down in front of Chris my mailman. Even he was happy for me. Danielle was cute and included a little note telling me I was a “covergirl”. What a wonderful surprise! It was probably the biggest highlight of my bead-making career short of setting up my own home studio of course. The magazine came out on newsstands on October 8th and it has been a big kick to see the magazine in Border’s Books and Walmart with my husband and kids. My husband was skeptical that it was a publication sold in those mainstream locations. I think he thinks there are like 5 other people out there making glass beads. LOL. He’s impressed as are my family and friends. It has been very rewarding getting convos from customers and potential customers who have seen the magazine and are excited for me or complimentary of my work. My sales have definitely improved because of the exposure and like anything else that produces an adrenaline rush, I think I might be addicted. I have already contacted Danielle about working with them again and she is thrilled. So, you might not have seen the last of me on newsstands near you….

2 comments:

New Accessories said...

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Beaded Jewelry


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Lorelei said...

Congratulations!
From one cover girl to another, I can absolutely relate to all of your elated feelings about becoming published. I was just in Stringing for the Spring issue on stands now. ;)
It's all very surreal and I still don't quite believe it.
Your beaded keys are awesome. GO YOU!